Custom software, built for how you actually work
What you get
A production tool with auth, roles, and the workflow that actually matters — not a prototype that dies in staging.
Integrations with the SaaS you already pay for, so you are not re-entering the same data three times.
Clean code and docs written for the next engineer, not for a black-box vendor relationship.
A maintenance plan when you want it. No lock-in when you don't.
Who it's for
Operators drowning in spreadsheets
Inventory, scheduling, quoting, or fulfillment lives in Excel and tribal knowledge. You need a system of record your team will actually use.
Teams stitching vendors together
CRM + accounting + warehouse + portal — none of them talk cleanly. You need a purpose-built bridge, not another subscription.
Founders who already tried vibe coding
The AI prototype almost works. Now you need production software — or a rescue. See also my vibe coding rescue.
Leaders who need technical judgment
Sometimes the custom app is only half the problem. If you need ongoing architecture and prioritization, look at fractional CTO.
What I won't do
- Build a clone of a mature SaaS product you could buy tomorrow.
- Staff a large team of juniors and bill you for coordination.
- Lock you into a proprietary platform you can't leave.
- Promise timelines without looking at your data and integrations.
Need a brand-new SaaS product for the market? That's my SaaS MVP path. Need proof I ship? See selected work.
Frequently asked questions
When should I build custom software instead of buying SaaS?
What kinds of custom software do you build?
How long does a typical custom software project take?
How much does custom software cost?
Who maintains the software after launch?
Can custom software connect to our existing tools?
Most projects start with a one-hour call to scope it honestly. Some of them end with me telling you to buy a SaaS tool instead. That's fine.